Jamie Siminoff, founder of Ring, speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

People attend an Amazon product event in the Manhattan borough of New York City on September 30, 2025. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

People attend an Amazon product event in the Manhattan borough of New York City on September 30, 2025. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Panos Panay, head of Amazon's Devices and Services team, speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Panos Panay, head of Amazon's Devices and Services team, speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

People attend an Amazon product event in the Manhattan borough of New York City on September 30, 2025. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Panos Panay, head of Amazon's Devices and Services team, speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

Panos Panay, head of Amazon's Devices and Services team, speaks during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)